What Marketers Need to Know About TikTok

First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017, and Musical.ly merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. In this post, we’ll answer some of your pressing questions about the latest hot social app. What is TikTok? In 2016, a…

How To Apply Social Selling To A Social Media Marketing Campaign

Traditional sales tactics have begun to shift thanks to social media networks. Social selling leverages social networks and gives salespeople the ability to connect directly with customers. In 2016, LinkedIn found that 90% of top-performing salespeople use social media as part of their sales strategy. Social selling relies on having robust, well-built social networks, which is why social…

Apple vs. Facebook: It’s Not All About Privacy

This week brings a useful reminder that Facebook is not in the helping-you-keep-in-touch-with-friends business. It’s in the ad-selling business – a business that requires data. Lots of data. Long story short: On Wednesday, Apple shut down a research app Facebook had distributed to some iPhone and iPad users, paying them up to $10 in exchange…

Instagram’s Close Friends Feature Lets Users Share Stories With a Smaller Group

Facebook’s Instagram said on Friday it launched a new feature dubbed “Close Friends” allowing users to share their stories with a smaller group of people. The new feature, which will appear on the user’s profile in the side menu enables Instagram’s more than 1 billion users to create a smaller group of friends and share stories exclusively with…

Instagram’s Close Friends Feature Lets Users Share Stories With a Smaller Group

Facebook’s Instagram said on Friday it launched a new feature dubbed “Close Friends” allowing users to share their stories with a smaller group of people. The new feature, which will appear on the user’s profile in the side menu enables Instagram’s more than 1 billion users to create a smaller group of friends and share stories exclusively with…

Twitter CEO Jack Dorsey Meets PM Narendra Modi

Twitter co-founder and CEO Jack Dorsey Tuesday met Prime Minister Narendra Modi and discussed the importance of global conversations on social media platforms. After his meeting, Dorsey tweeted pictures from his meeting and said: “Thank you Prime Minister @narendramodi for having us today. I enjoyed our conversation about the importance of global conversation. Also: thanks for the ideas for…

Facebook Portal Video Chat Devices Go on Sale in the US

Facebook has made its new smart video chat devices, Portal and Portal+, available for purchase in the US. Consumers can purchase Portal for $199 (roughly Rs. 14,400) and Portal+ for $349 (roughly Rs. 25,100) from portal.facebook.com, Amazon.com, BestBuy.com, as well as Amazon Books and Best Buy stores, Facebook said on Wednesday. Portal has a 10-inch 1280×800 pixels display and Portal+ brings a 15-inch 1920×1080…

WhatsApp Reportedly Testing ‘Vacation Mode’, Linked Accounts; Tweaks Notification Behaviour for Muted Chats

Alongside actively working on curbing the circulation of fake news, WhatsApp is looking to improve the end user experience by adding new features. WhatsApp recently brought Picture-in-Picture mode for Instagram videos and a ‘Swipe to Reply’ gesture to its users on Android devices. Now, the Facebook-owned company is reportedly planning to introduce a Vacation Mode, as well as a “Linked Accounts” feature. Additionally, WhatsApp…